THE BRIEF
Create a clear, visually engaging guidebook to summarise key elements of the 2025 Motorsport Sporting Regulations. The challenge was making a highly technical document approachable for non-specialist audiences such as sponsors, broadcasters, and fans – without compromising the accuracy of the information.
Motorsport brochure cover
THE CREATIVE PROCESS
I developed a clean, structured layout that made complex rule sets easy to scan and navigate. Key sections were broken down using visual hierarchy, colour-coding and consistent typographic styling. I added subtle graphic cues and icons throughout to help clarity and flow, enabling readers to digest legal and procedural content with less effort.
Motorsport brochure spreads
THE OUTCOME AND IMPACT
The final guidebook transformed a dense rulebook into a useful, accessible reference tool. Its modern layout and simplified navigation made it suitable for both digital and printed formats. The client now has a clear, professional asset they can confidently share with stakeholders.
Motorsport brochure spreads
Motorsport brochure spreads
Photography by Matthew Smith matthew-smiths-photography.myportfolio.com