the brief
Create marketing materials for a law firm focusing on their divorce and separation services. The challenge was making sensitive legal topics feel approachable and reassuring while maintaining professionalism. Needed to work across print and digital formats, including social media.
the creative process
I designed custom illustrations of people silhouettes and created a calming colour palette of soft greens, blues, and purples that would feel supportive rather than intimidating. Developed layouts that balanced legal information with visual breathing room, making complex topics more digestible across different formats.
the outcome and impact
The final materials struck the right tone – professional but human. My custom illustrations and soothing colour scheme helped make difficult conversations feel less daunting, while the flexible design system worked seamlessly from printed brochures to social media posts, giving the firm a consistent, approachable brand presence.
