The brief
Create a logo for a women's networking event called Epi-Tête, working within Epigram's existing colour palette. The challenge was designing something that felt fresh and appropriate for women's networking while staying true to the established brand colours.
the Creative Process
I took the 'e' from the Epigram logo and repurposed it, creating interlocking circular forms that suggested connection and collaboration – perfect for networking. Used Epigram's green and teal colour palette, then developed the full brand identity. The logo needed to work across different applications, from digital to print materials.
THE Outcome and Impact
The final logo struck the perfect balance – it felt distinctly feminine and networking-focused while respecting the colour constraints. My reimagined 'e' forms communicated connection and community successfully.
The journey to the solution: Alternative versions from the development stage
I always find it interesting seeing the design options that didn’t quite make the final cut when looking at other designers’ work – so I thought it’d be fun to share a few of mine here too.
