THE BRIEF
The brief was to take a complex, technical topic – international tax for mobile executives – and make it clear, engaging and easy to read. The aim was to keep things professional but approachable, helping the reader absorb key insights without being overwhelmed by heavy content or industry jargon.
The creative process
I worked within the existing brand guidelines, using their colours and fonts to keep things consistent. I explored other tax-related reports to see what worked, then used layout, icons and imagery to simplify content structure. The goal was to create something professional but visually inviting and easy to scan.
The outcome and impact
Client feedback was really positive – they felt the whitepaper looked polished, clear and professional. It gave their insights credibility and helped present complex findings in a much more accessible format. The final design struck a good balance between being informative and visually engaging, helping them stand out in their field.