the brief
Alternative Vision needed a complete brand identity that felt professional yet approachable. As life coaches, they wanted to avoid looking corporate or intimidating – instead coming across as genuine and trustworthy professionals that clients would feel comfortable opening up to.
Alternative Vision logo
the creative process
I chose positive colours – pinks, oranges, and reds – paired with flowing line graphics that suggest different pathways through life. The challenge was creating a cohesive system that worked across all their materials, from business cards to brochures to their mobile app.
Alternative Vision 1/3 A4 leaflet mock up
the outcome and impact
The final brand strikes the right balance between credibility and warmth. It feels encouraging and optimistic while maintaining a professional edge. The cohesive design system gives them a distinctive presence that stands out from typical life coaching branding.
Alternative Vision business cards
Alternative Vision business mobile app
Alternative Vision stationery
The journey to the solution: Alternative versions from the development stage
I always find it interesting seeing the design options that didn’t quite make the final cut when looking at other designers’ work – so I thought it’d be fun to share a few of mine here too.
