the brief
Alternative Vision needed a complete brand identity that felt professional yet approachable. As life coaches, they wanted to avoid looking corporate or intimidating – instead coming across as genuine and trustworthy professionals that clients would feel comfortable opening up to.
the creative process
I chose positive colours – pinks, oranges, and reds – paired with flowing line graphics that suggest different pathways through life. The challenge was creating a cohesive system that worked across all their materials, from business cards to brochures to their mobile app.
the outcome and impact
The final brand strikes the right balance between credibility and warmth. It feels encouraging and optimistic while maintaining a professional edge. The cohesive design system gives them a distinctive presence that stands out from typical life coaching branding.
The journey to the solution: Alternative versions from the development stage
I always find it interesting seeing the design options that didn’t quite make the final cut when looking at other designers’ work – so I thought it’d be fun to share a few of mine here too.
